Shopping centers can live or die based on the success of their signage. You need people to not only see your property but also have signs that make them want to stop and shop.
Whether it’s out front or above a store, the signage should be well maintained — and that’s true for the landscape features surrounding it, as well. It will help increase your sign’s visibility and the overall curb appeal.
Here are three ways you can enhance your shopping center signage.
Be Visible Night and Day
Help people find your shopping center even after the sun goes down by installing landscape lighting. Not only will it illuminate your signs, the lighting will also enhance your site.
If your signage is in a flowerbed, you can add uplighting that shines on your signage to help it stand out at night. Make sure the lights are angled so that they don’t blind visitors.
When choosing the lighting elements, go with something efficient. Using LED lighting make your landscape more sustainable. LEDs last longer than incandescent lights and use a fraction of the electricity. They can cut your site’s energy use by more than 80 percent.
Add Pops of Plant Color
There’s nothing welcoming about signage that’s surrounded by dull or dying plants. You want your signs to stand out and get noticed, not get lost in the weeds.
One of the best ways to bring attention to your signage is by installing native plants around it. You can use plants with a variety of colors, textures and sizes to create real visual interest.
Plus, native plants will help make your shopping center more sustainable. They require less water and will thrive in the environment better than non-native varieties. These plants will also need less maintenance. Just be sure to choose plants that won’t grow too high and block the sign as they mature.
Trim Back Trees and Shrubs
Keeping your trees and shrubs properly pruned and maintained is key to enhancing your shopping center’s signage.
Overgrown, low branches can block visibility and make your site look worn out. Regular pruning and trimming can keep limbs and foliage controlled.
You can also have the tree canopies raised if you have young or medium-aged trees. That will help lift up the canopy and keep low branches from growing too large in diameter, which can cause signage visibility issues.
Enhance Your Shopping Center Signage Today
You can start incorporating high-impact landscape enhancements into your commercial property by improving your signage’s visibility and appearance.
Work with a professional landscaping company to create a plan to keep your entrance maintained, well lit, inviting and updated. You want to make a good first impression with shoppers and visitors, so make sure you choose a company that has experience with retail properties.
HighGrove Partners designs, builds and maintains some of Atlanta’s best and most innovative properties, including shopping centers. We understand the challenges high-traffic properties and their property managers deal with, including the importance of having signage that stands out.
Our team can maintain the foliage around your signs, as well as install lights and annual color to brighten up the space. We will also update your entire shopping center landscape and keep it at a high level year round.
HighGrove Partners provides commercial landscape services throughout Fulton County and the entire Atlanta metropolitan area.
Contact us at 678-298-0550 or online to see how we can enhance your property’s signage.
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Last modified: February 5, 2016
